Big Brand Thinking. Fractional Flexibility.
Startups + Growing Brands
Build Your Brand with Purpose + Power
I partner with startups and growing brands to define who they are, what they stand for, and how they build loyalty and preference—with world-class strategy, positioning, messaging, naming, and identity design tailored to fit your goals, timing, and budget.
Agencies
Senior Experience When You Need It
With 25+ years of global agency experience, I roll up my sleeves and work as part of your team, helping lead accounts, support new business, manage projects, and deliver great work—adding senior-level strength when and where you need it most.
Companies + Nonprofits
Big Impact. No Full-Time Hire
For organizations stretched thin or with lean budgets that still demand high-impact results, I provide flexible, road-tested expertise and insights to help tackle tough branding, marketing, and communications challenges.
Services
Account Leadership
Experienced, senior-level leadership to guide client relationships and drive results. I serve as an extension of your team—navigating complexity, building trust, and helping agencies deliver excellent work without missing a beat.
Project Management
From kickoff to final delivery, I bring clarity, structure, and calm to fast-moving initiatives—managing timelines, teams, and details to keep your clients delighted and your projects on track and on budget.
Brand Strategy + Positioning
Clear, differentiated brand strategy rooted in insight and experience. I help define who you are, what you stand for, and how to stand out—so your brand resonates with the people who matter most.
Brand Voice + Messaging
Crafting a compelling voice that sticks with your target audience. I develop messaging frameworks that are authentic, resonant, and aligned across touchpoints, from your brand values and story to taglines, packaging, digital, and social.
Brand Identity + Design
From naming and identity to visual language and packaging design, I help bring your brand to life in a way that’s distinctive, flexible, and built to last. Creative collaboration fueled by strategic insights.
Marketing + Communications
Whether it’s launching a brand, rolling out a campaign, or driving day-to-day engagement, I help develop and deliver integrated marketing that informs, inspires, and drives results—online and off.
Clients
A small sampling of clients with whom I’ve collaborated during my career at global branding and design agencies.
“Peter brings an incredible wealth of creativity and strategic thinking to every project. His ability to quickly problem-solve across a range of brand and marketing challenges made him an indispensable partner to our team.”
Rachael Zucker – Manager, Brand Communications, Boar's Head
“Working with Peter has been an absolute pleasure! Peter is an exceptional listener who takes the time to truly understand your brand, your challenges, and your goals. He consistently goes above and beyond, even assisting us at a trade show when we had a staff shortage. Whether it’s strategy, messaging, or a fresh perspective, he brings clarity, intelligence, and heart to everything he does. I can’t recommend him highly enough.”
Elsie Hamilton – Founder & CEO, Lilly Brush Co.
“With a rare blend of business acumen and creativity, Peter is an invaluable and trusted partner. He not only delivers outstanding results but also takes the time to truly understand and care about his clients, making every project a personal investment. I highly recommend him for anyone looking to elevate their brand.”
Matt Risley – Director of Brands, St. Petersburg Distillery
Nice to Meet You!
Hi, thanks for stopping by!
I’m Peter Allen, a branding, marketing, communications, and business development pro with 25+ years of experience leading major branding and marketing initiatives for global agencies and brands.
During my time at top branding firms like Landor Associates, Sterling Brands, Turner Duckworth, and Siegel+Gale, I led high-impact client initiatives across brand strategy, brand creation, design, multi-channel campaigns, and go-to-market execution.
Now, through Allen Brandworks, I’m excited to bring that expertise and experience directly to agencies, companies, emerging brands, and non-profits, offering flexible consulting services and hands-on support on a fractional, contract, or per-project basis.
